A JAMA study found that in states where OUD qualifies for medical cannabis, 39% more dispensaries claimed cannabis can treat OUD, 28% more suggested it as adjunctive therapy, and 14% more recommended replacing FDA-approved medications.
Addiction policymakers, cannabis regulators, and opioid crisis response officials.
39% more dispensaries claiming cannabis treats OUD in policy-exposed states
What the researchers found
Across 167 dispensary brands in 7 states, those in states where OUD is a qualifying condition had 39% more brands claiming cannabis treats OUD (p<0.001), 28% more claiming adjunctive therapy potential (p<0.001), 14% more recommending replacing FDA-approved OUD medications (p=0.002), and 25% more suggesting cannabis as an opioid substitute for pain (p=0.002) compared to adjacent states without this policy.
Why it matters
Published in JAMA Network Open, this study shows that well-intentioned policies can have unintended consequences. Dispensaries marketing cannabis as OUD treatment may divert patients from evidence-based medications (methadone, buprenorphine, naltrexone) that actually save lives.
The numbers in context
167 dispensary brands; 7 states; 39% more OUD treatment claims in policy states (p<0.001); 28% more adjunctive therapy claims (p<0.001); 14% more medication replacement claims (p=0.002).
How the study worked
Cross-sectional mixed-methods study of 167 medical dispensary brands in 7 states (2019), analyzing online content for claims about cannabis treating OUD. Compared 3 policy-exposed states (NJ, NY, PA) to 4 comparison states.
What this study cannot tell us
Online content only (may not reflect in-store recommendations); cross-sectional (cannot prove policy caused marketing changes); limited to 7 states; dispensary marketing does not equal patient behavior; some claims may be accurate for pain management.
How to read the evidence
Strong: published in JAMA Network Open with systematic methodology across 7 states.
When this study was published
Published 2020.
The bigger picture
If patients with opioid use disorder choose cannabis over proven medications because dispensaries market it as treatment, this could increase overdose deaths. The lack of regulation on medical claims by dispensaries creates a public health risk.
Questions still open
- Should dispensary medical claims be regulated like pharmaceutical advertising? Do patients with OUD actually forego evidence-based treatment based on dispensary marketing?
Common questions
Are dispensaries claiming cannabis can treat opioid addiction?
Can cannabis actually treat opioid use disorder?
Read the original research
Association of State Policies Allowing Medical Cannabis for Opioid Use Disorder With Dispensary Marketing for This Indication.
JAMA network open, 3(7), e2010001
Citation
Shover, Chelsea L; Vest, Noel A; Chen, Derek; Stueber, Amanda; Falasinnu, Titilola O; Hah, Jennifer M; Kim, Jinhee; Mackey, Ian; Weber, Kenneth A; Ziadni, Maisa; Humphreys, Keith. (2020). Association of State Policies Allowing Medical Cannabis for Opioid Use Disorder With Dispensary Marketing for This Indication.. JAMA network open, 3(7), e2010001. https://doi.org/10.1001/jamanetworkopen.2020.10001
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