Nearly 29% of North Americans have tried CBD, about double the rate in Europe
The first meta-analysis of CBD prevalence found lifetime use at 28.9% in North America versus 12.8% in Europe, with daily use at 6.4% and 2.1% respectively, and clinical patients in Europe using more than the general public.
Quick Facts
What This Study Found
CBD use was significantly more prevalent in North America than Europe across all time periods. In North America, lifetime prevalence was 28.9%, past-year 19.5%, past-month 12%, and daily 6.4%. In Europe, lifetime was 12.8%, past-year 17.6%, past-month 7.2%, and daily 2.1%. In Europe, clinical patients had higher past-year use (25.6%) than community samples (11.6%), while in North America the pattern reversed (community 26.1% vs. clinical 4.1%).
Key Numbers
43 studies; 388,447 participants; 57.52% female; North America lifetime: 28.9% (95% CI: 0.20-0.39); Europe lifetime: 12.8% (95% CI: 0.06-0.25); North America daily: 6.4% (95% CI: 0.03-0.13); Europe daily: 2.1% (95% CI: 0.01-0.08)
How They Did This
Systematic review and meta-analysis of 43 studies (48 samples, n = 388,447) from PubMed, PsycINFO, and Web of Science. Prevalence estimated at five time periods for North America (30 studies) and Europe (13 studies) separately. Moderator analyses examined sex, data collection year, and sample type.
Why This Research Matters
Despite the explosive growth of the CBD market, no prior systematic assessment of how many people actually use CBD existed. These numbers provide a baseline for tracking trends as regulations and products evolve.
The Bigger Picture
The reversal in clinical vs. community patterns between continents is notable: in Europe, sick people seek out CBD, while in North America, healthy people use it as a wellness product. This reflects different regulatory environments and cultural attitudes.
What This Study Doesn't Tell Us
High heterogeneity across studies. Wide confidence intervals for some estimates. Different CBD products and legal definitions across countries. Studies span different years and regulatory environments.
Questions This Raises
- ?Why is community CBD use so much higher in North America than Europe?
- ?Is the European clinical-driven pattern more medically appropriate?
- ?How has CBD prevalence changed since these data were collected?
Trust & Context
- Key Stat:
- 28.9% lifetime CBD use in North America vs. 12.8% in Europe
- Evidence Grade:
- Strong: large-scale meta-analysis with 388,447 participants across 43 studies, systematic search, and appropriate statistical methods.
- Study Age:
- 2026 meta-analysis searching through March 2025.
- Original Title:
- The prevalence of cannabidiol (CBD) use in North America and Europe: A meta-analysis.
- Published In:
- Addiction (Abingdon, England) (2026)
- Authors:
- Weidberg, Sara, Iza-Fernández, Clara, Alemán-Moussa, Layla(2), Krotter, Andrea, González-Roz, Alba
- Database ID:
- RTHC-08708
Evidence Hierarchy
Combines results from multiple studies to find an overall pattern.
What do these levels mean? →Frequently Asked Questions
How many people use CBD?
About 29% of North Americans and 13% of Europeans have tried CBD. Daily use is about 6.4% in North America and 2.1% in Europe.
Who uses CBD more, patients or healthy people?
It depends on the continent. In Europe, clinical patients use CBD more than the general public (25.6% vs. 11.6% past-year). In North America, the opposite is true: community use (26.1%) exceeds clinical use (4.1%).
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Cite This Study
https://rethinkthc.com/research/RTHC-08708APA
Weidberg, Sara; Iza-Fernández, Clara; Alemán-Moussa, Layla; Krotter, Andrea; González-Roz, Alba. (2026). The prevalence of cannabidiol (CBD) use in North America and Europe: A meta-analysis.. Addiction (Abingdon, England). https://doi.org/10.1111/add.70360
MLA
Weidberg, Sara, et al. "The prevalence of cannabidiol (CBD) use in North America and Europe: A meta-analysis.." Addiction (Abingdon, 2026. https://doi.org/10.1111/add.70360
RethinkTHC
RethinkTHC Research Database. "The prevalence of cannabidiol (CBD) use in North America and..." RTHC-08708. Retrieved from https://rethinkthc.com/research/weidberg-2026-the-prevalence-of-cannabidiol
Access the Original Study
Study data sourced from PubMed, a service of the U.S. National Library of Medicine, National Institutes of Health.
This study breakdown was produced by the RethinkTHC research team. We analyze and report published research findings without making health recommendations. All interpretations are based solely on the published abstract and study data.