Most Cannabis Edibles Contain 100+ mg THC and Use Child-Appealing Marketing

Among 2,282 cannabis edible products from US online dispensaries, over half were gummies and 80%+ contained at least 100 mg total THC. Child-appealing elements were prevalent: 20%+ displayed cartoon or human-like characters, nearly all were flavored (primarily fruit), and over half had packaging with four or more colors. Only 16.4% included underage use warnings. Serving size information was frequently absent, and 77% had product-specific promotions.

Content analysis of 2,282 cannabis edible products from US online dispensaries identified through the National Cannabis Industry Association member directory. Assessed front-of-package information, child-oriented features, health claims, warnings, and promotional strategies during November 2023 and August 2024.

Cannabis edibles are the fastest-growing product category and the form most likely to be accidentally consumed by children. The combination of high THC content, child-appealing packaging, and inadequate warnings creates a significant pediatric safety concern.

Poison control center calls for pediatric cannabis exposures have increased dramatically alongside legalization. This study documents the marketing practices that likely contribute to accidental exposures and normalization of use among youth.

Online product listings may not reflect what consumers actually see in stores. Content analysis assessed packaging features, not their actual impact on youth behavior. Cannot determine regulatory compliance at the time of sale. Products may differ across state markets.