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Study breakdown

Historical data from colonial India shows alcohol and cannabis were economic substitutes

Longitudinal CohortModerate evidence
The takeaway

Analysis of 1911-1925 Bengal district data found people treated alcohol and cannabis bud as substitutes (when one got expensive, they switched to the other) while cannabis leaf complemented alcohol.

Drug policy economists, legalization researchers, historians of drug regulation

Alcohol and cannabis bud were economic substitutes in legal Bengal markets over a century ago

What the researchers found

Alcohol and cannabis bud functioned as economic substitutes; cannabis leaf was a complement to alcohol but a substitute for cannabis bud; alcohol, cannabis bud, and opium all showed negative income elasticity.

Why it matters

Modern legalization debates often ask whether cannabis substitutes for alcohol; this study provides rare data from a period when all three substances were legal and regulated.

The numbers in context

25 districts analyzed over 14 years (1911-1925); three substances examined; negative income elasticity found for alcohol, cannabis bud, and opium.

How the study worked

Economic analysis of district-level consumption data from 25 Bengal districts (1911-1925) examining price elasticity, cross-price elasticity, and income elasticity for alcohol, cannabis (bud and leaf separately), and opium in a legal market.

What this study cannot tell us

Historical data from colonial Bengal may not generalize to modern contexts; district-level data obscures individual behavior; legal and cultural context differed vastly from today; data quality from the period is uncertain.

How to read the evidence

Unique historical dataset spanning 14 years and 25 districts, though colonial-era data collection and vastly different context limit modern applicability.

When this study was published

Published 2025, data from 1911-1925

The bigger picture

The substitution relationship between alcohol and cannabis observed over a century ago in a very different context echoes findings from modern US legalization studies.

Questions still open

  • Do modern legal cannabis markets show similar substitution patterns? What explains the negative income elasticity? Would similar analysis of modern multi-substance markets yield comparable results?

Common questions

Were cannabis and alcohol substitutes?
Yes, specifically cannabis bud and alcohol. When alcohol prices rose, cannabis bud consumption increased, and vice versa.
What about cannabis leaf?
Cannabis leaf showed a different pattern. It complemented alcohol (used together) but substituted for cannabis bud.

Read the original research

Substitution and Complementarity in the Consumption of Alcohol, Cannabis, and Opium.

Health economics, 34(5), 827-854

Citation

Chandra, Siddharth; Doshi, Gaurav. (2025). Substitution and Complementarity in the Consumption of Alcohol, Cannabis, and Opium.. Health economics, 34(5), 827-854. https://doi.org/10.1002/hec.4938