Nova Scotia alcohol sales dipped slightly after cannabis legalization but rose at stores selling both
After cannabis legalization in Nova Scotia, alcohol sales fell 2.4% at alcohol-only stores but rose 3.1% at stores also selling cannabis, suggesting legalization triggered both substitution and co-purchasing.
Quick Facts
What This Study Found
Comparing 17 months before and after cannabis legalization in Nova Scotia, alcohol-only stores saw an initial 2.91% sales decrease with minimal ongoing growth (0.06%/month), while stores selling both cannabis and alcohol saw a 0.55% initial increase with stronger growth (0.29%/month). Post-legalization alcohol sales averaged 2.4% below pre-legalization at alcohol-only stores but 3.1% above at cannabis-selling stores. Combined sales were 1.2% below pre-legalization. Beer was more affected than spirits or wines.
Key Numbers
Alcohol-only stores: -2.4% average; cannabis-selling stores: +3.1% average; combined: -1.2%; initial response at alcohol-only: -2.91%; cannabis sellers: +0.55%; beer most affected
How They Did This
Comparative interrupted time series models analyzing monthly alcoholic beverage sales in Canadian dollars at Nova Scotia liquor stores during 17 months before and after cannabis legalization (May 2017-February 2020). Contrasted alcohol-only stores versus stores that also began selling cannabis.
Why This Research Matters
Whether cannabis substitutes for or complements alcohol use has major public health implications. This natural experiment in Nova Scotia, where some government stores sold both substances, shows that the answer may be both: overall alcohol sales declined slightly, but co-location drove increased alcohol purchasing.
The Bigger Picture
The co-location of cannabis and alcohol sales in government stores is a unique Canadian policy feature. The finding that proximity to cannabis sales increased alcohol purchasing suggests that retail design choices within legalization frameworks have unintended consequences for alcohol consumption patterns.
What This Study Doesn't Tell Us
Observational interrupted time series cannot establish causation. Only one Canadian province studied. 17-month post-legalization window may not capture longer-term trends. COVID-19 pandemic began near the end of the study period. Sales data may not perfectly reflect consumption.
Questions This Raises
- ?Does the co-purchasing effect persist over longer time periods?
- ?Would separating cannabis and alcohol retail locations reduce the complementary purchasing effect?
Trust & Context
- Key Stat:
- Opposite effects: -2.4% at alcohol-only vs +3.1% at dual stores
- Evidence Grade:
- Well-designed interrupted time series with natural experiment controls provides moderate evidence, limited by single-province scope and relatively short follow-up.
- Study Age:
- 2025 publication analyzing sales data May 2017-February 2020
- Original Title:
- Alcohol sales changes in a Canadian province after recreational cannabis legalization.
- Published In:
- The International journal on drug policy, 142, 104840 (2025)
- Authors:
- Armstrong, Michael J(5)
- Database ID:
- RTHC-05955
Evidence Hierarchy
Watches what happens naturally without intervening.
What do these levels mean? →Frequently Asked Questions
Did cannabis legalization reduce alcohol use?
Slightly overall. Combined alcohol sales were 1.2% below pre-legalization levels. But stores that also sold cannabis actually saw increased alcohol sales, suggesting co-location encouraged joint purchasing rather than substitution.
Why did co-located stores see higher alcohol sales?
When cannabis was available in the same store as alcohol, consumers may have purchased both together. This "co-use" effect offset the slight substitution effect seen at alcohol-only stores.
Read More on RethinkTHC
Cite This Study
https://rethinkthc.com/research/RTHC-05955APA
Armstrong, Michael J. (2025). Alcohol sales changes in a Canadian province after recreational cannabis legalization.. The International journal on drug policy, 142, 104840. https://doi.org/10.1016/j.drugpo.2025.104840
MLA
Armstrong, Michael J. "Alcohol sales changes in a Canadian province after recreational cannabis legalization.." The International journal on drug policy, 2025. https://doi.org/10.1016/j.drugpo.2025.104840
RethinkTHC
RethinkTHC Research Database. "Alcohol sales changes in a Canadian province after recreatio..." RTHC-05955. Retrieved from https://rethinkthc.com/research/armstrong-2025-alcohol-sales-changes-in
Access the Original Study
Study data sourced from PubMed, a service of the U.S. National Library of Medicine, National Institutes of Health.
This study breakdown was produced by the RethinkTHC research team. We analyze and report published research findings without making health recommendations. All interpretations are based solely on the published abstract and study data.